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Peter Haubrich – Director/President
In 2005 Peter established a new independent, non-profit Research and Innovation Centre in British Columbia, Canada. The Centre's Headquarters is co-located with the National Research Council of Canada's Radio Astronomy Observatory. In the three and a half years of ORIC's existence, Peter was able to raise substantial seed money from the federal and provincial government and to grow the organization. ORIC has several promising start-up companies in its incubators
Before moving to Canada, Peter was Director Technology Management and Director European Research & Development Laboratories at SONY in Stuttgart and Berlin, Germany. He directed four R&D labs in the areas of Advanced TV, Mobile Multimedia, Home Networking and Human Machine Interface. Expanded the labs from 8 to 60 engineers and scientists within 5 years and successfully negotiated R&D projects and budgets over 10 million Euro per year. SONY's business units successfully implemented the results from several R&D projects. To secure SONY's position in the European competitive landscape and to add essential patents to the portfolio, several national and international collaborative projects with major industry players and universities were started and successfully completed. Those projects received funding from the German Government as well as from the European Commission.
Under Peter's leadership more than 100 patents in the areas of digital radio DAB and DRM, (wireless) home networking, 3rd generation mobile communication (UMTS), speech recognition and improved picture processing for TV were filed.
As Director Technology Management of SONY's Venture Capital group Peter was engaged in the exploration of new (disruptive) technologies and business models of startup companies as a preparation for a board decision on strategic investment and technology cooperation with the relevant business groups. SONY's European VC group had a fund of 150 million Euro. The investment domains were Mobile Applications, Wireless Communication, Human Machine Interface Technologies and Home Networking.
Before working for SONY, Peter had management functions at Grundig in Germany and Royal Philips Electronics in the Netherlands, Germany, Austria and Japan. Peter participated in several senior management programs at IMD in Switzerland and INSEAD in France.
Peter is a Board member of the Okanagan Science & Technology Council (OSTEC), the Okanagan Partnership and he is a founding member of the Okanagan Innovation Fund (OIF) and sits on its Investment Review Committee.
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